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User Centred Design Research

Our User Centred Design work crosses both academic research and international consultancy. User Centred Design for the creation of products, services and organisational development is at the heart of many of our funded research projects. We continuously collaborate with other major universities in the UK, Europe and across the world, with large and small companies, public sector bodies and governments.


Designing an action plan for the strategic use of design in the UK



Clwstwr Creadigol: R&D for a high performing screen industry cluster in South Wales


Projects + Partners

Below are examples of the projects where we have provided academic user centred design research expertise:

Clwstwr Creadigol: R&D for a high performing screen industry cluster in South Wales, £5.6m AHRC

In this project, led by Cardiff University, PDR provides the academic expertise on how the screen industry in Wales can utilise user centred research and development.

Developing an Action Plan for the Strategic Use of Design in the UK, £468K AHRC

This collaboration with Manchester Metropolitan University sees PDR provide both User Centred Design and Design Policy expertise to better understand the diverse needs of the design sector, and generate appropriate policy recommendations.

Ludic Artefacts: Using Gesture and Haptics (LAUGH) to support subjective wellbeing of people with dementia, £433K AHRC

In this Cardiff Metropolitan University led project, PDR led the user centred design approaches to the development of products that aid the wellbeing of people living with dementia.

User Centred Design Laboratory, £455K Welsh Government

This project was funded to provide user centered design support to Welsh manufacturers, enabling access to new forms of research and development.

Professor Andrew Walters leads the User Centred Design Research at PDR. Andrew is PDR's Director of Research, with over 20 years of experience in academic design research. He has obtained over £8m in research and innovation funding to investigate the use of design in both private sector and public sector contexts. Andrew has supervised, examined or otherwise formally supported 25 doctoral projects on the subjects of design management, service design, user centred design, product design and design policy. He is a member of the AHRC and EPSRC peer review colleges and the ESF College of Expert Reviewers.

Andrew's research outputs can be found here.

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